Ronald de Bloeme (*1971)

Hollands Glorie van Ronald de Bloeme

Hollands Glorie

2016

87 x 89 cm

Bildstreit II van Ronald de Bloeme

Bildstreit II

2016

120 x 230 cm

Installation

Installation "Review I" and "Read between the lines" at Kunstamt Kreuzberg Bethanien

2014

Review I van Ronald de Bloeme

Review I

2012

260 x 170 cm

Read van Ronald de Bloeme

Read

2016

290 x 200 cm

XYZ van Ronald de Bloeme

XYZ

2016

50 x 150 cm

Maillot 09 van Ronald de Bloeme

Maillot 09

2015

70 x 55 cm

Maillot 13 van Ronald de Bloeme

Maillot 13

2015

70 x 55 cm

Related links

ronalddebloeme.com

The decomposition of global consumerism - perception piracy.

The examples for my paintings comprise everyday “Found Footage” materials such as sewing sample cards, paper airplanes, chewing gum wrappers or cigarette packs. All these materials are so-called communication systems; their purpose is to convey a message. Lines, colours, figuration and abstraction have been diverted so far from reality and been composed for a function that the image they form interests me. Composition is the wish to communicate. The most important thing here for me is whether the above-mentioned examples are still recognisable for the conditioned perception of the public, me first, at the moment you change these through a tiny image manipulation, by, for example, replacing the text (of the packaging) with black bars (censorship), deleting figuration from a particular packaging or showing the image in a negative form (inverting it as the opposite of positive).

All the material comes straight from my personal environment of the packaging, advertising and media for various products. I scan this material into my computer and edit it in Photoshop. The materials are composed in advance with the greatest possible care and I decompose them. I put the different image segments together again in a new image (collage) in which the reference remains latently visible, even though the codes are no longer legible as such. The result is an image with high information density in powerfully recognisable colours and shapes. What matters to me here is the play between abstraction and pop, whereby I continually make my way between manipulation and disassociation. Ultimately, I transform these decompositions into my paintings. The computer is like an intermediary between me and the painting.

For the last two years the censor has become more and more important within my image compositions. This has actually always been a component of my work but I now want to make it more visible. I place the black censorship bars over the logos of Stern and Heineken or even over my own paintings in order to create new and exciting image information for myself.

I also develop paintings in which some image segments give the delusion of a particular example (for example the colours and form of Marlboro). A new technique here is using a mechanical sander to rub down my paintings. This creates structures over which I have partial control. The new surface, where the sanding brings underlying colours to the top, is the result of my placing cardboard (packaging material) behind the painted surface. These counterfeited examples achieve an impression of a packaging or visual message. My paintings are only made using matt and gloss paint in order to stay as close as possible to the identity of the packaging world. In these works the familiar “Found Footage” examples stand as polar opposites to the painterly treatments I have added. However the viewer perceives both of these image segments as a repeated message, a part of the whole. Here, my challenge is to test the viewer's conditioned perception yet again. This image manipulation enables me to smuggle my own information into the perceived image - perception piracy.

Ronald de Bloeme, 2013

Hollands Glorie van Ronald de Bloeme
Bildstreit II van Ronald de Bloeme
Installation
Review I van Ronald de Bloeme
Read van Ronald de Bloeme
XYZ van Ronald de Bloeme
Maillot 09 van Ronald de Bloeme
Maillot 13 van Ronald de Bloeme

ART Rotterdam

February 7 - February 10 | 2019

"Alternative Facts"

Ronald de Bloeme

24 November - 23 December 2017

Stand 36

Art on Paper Amsterdam 2019

26 - 29 September 2019